The Lumières held their first private screening of projected motion pictures on March 22, 1895. On December 28, 1895 Their first public screening of films at which admission was charged occurred at Paris’s Salon Indien du Grand Café. This historic presentation was considered as the first film projection and the official birth of cinema.
Lumière focuses on builing first-class multiplex cinemas in China and offering exceptional service to the audience. With the goal to become one of the most profitable and respected market leaders in Chinese film industry, Lumière plans to build up brand flagship cinemas, purchase and acquire existing cinemas, improve their operation and management in order to promote the development of Chinese film industry. To date, six cinema projects distributed in Beijing, Nanjing, Hangzhou, Chongqing, Chengdu, etc. are under construction. Within three years Lumière expects to invest 100,000,000 USD in building up more than 50 cinemas. The professional management team of Lumière has set up the principle of high efficiency and high standard.