c!ty'super (pronounced as city super) is a high-end supermarket and retail chain based in Hong Kong. The chain currently has 3 brands and 9 stores in Hong Kong, as well as 3 stores in Taipei, Taiwan. The stores regularly organise promotional events, such as Okinawa Fair and Shizuoka Fair from Food division, Travel Fair, Back-To-School and various design and cultural exhibitions from Life division. The chain started operations in 1996, but like many Asian retailers their operations are still in Asia only. It is upper-market to its main rivals Wellcome and Park Shop, with goods that are usually otherwise unavailable in Hong Kong and are relatively highly priced.